Tuesday, November 24, 2009

toyota yaris... for a rainy day

we tried to make a viral film on youtube in our "spare time" for "fun" after i had a dumb-ass idea a week or so ago in the shower... sadly it took longer to execute than we expected. first we had to learn how to draw & animate [massive apologies to the rest of the team felix & davey for mammoth ambush].

then, um, we had to emulate an MP3 player pumping out 70s porn tunes [vox pop]. we still argue about the sound of a car door opening... we think we nailed the airbags. you know the toyota yaris has seven? it was just begging for an ark-like menagerie takeover.

the yaris campaign: it's like a swear word in social media ville. the stunt which has generated a fair amount of discussion on the interwebs. a world of cross pollination between a handful of agencies going head to head tapping into their oft under-resourced concept of social media in order to create a pyramid selling strategy with something even less tangible to sell than amway products or herbalife: an ad.

anyone watching TV in the 80s would have been subjected to the faberge organics TVC: with myopic cells dividing as consumers apparently pass on to their own network the blissful results of the first shampoo which apparenty yielded orgasmic like results. if we are to believe elida faberge's marketing team, this good news spread like AIDS: pioneering self-aware viral media. shiny silky hair for everyone.

back to the future to a bunch of shiny advertising agencies trying to outpitch the other in social media ingenuity. between a werewolf playing chauffeur in sydney, ingenious boot-boxing & a variation on lego stop motion, saatchi positioned themselves at the back of the imaginative pack by dangling a carrot to indie filmmakers & passing the creative buck on. lazy, ignorant and exploitive one could argue.

we didn't become aware of the campaign till after it was well into the active throes. knowing we were disadvantaged & time-poor[the competition is measured by mass clickthrough numbers & comments] we thought we might try anyway... after all we are starving filmmakers breaking into the fast furious vacuous world of advertising & although the tardy 7K prize won't keep us in film stock & processing it will pay our ailing corner shop rent.

we need you to click & tell us how much our first effort sucks. help us go to seed. is it too little too late to play 13th hour climate change bridesmaid? perhaps our effort is even less clever than saatchi and saatchi's foray into social media.

1 comment:

  1. can't check from work, but I'll have a look later.

    what animation program did you use?